The Athena Doctrine is a brilliant and beautiful piece of work. John Gerzema and Michael D’Antonio’s proprietary survey of 64,000 people around the world shows traditionally feminine leadership and values are now more popular than the macho paradigm of the past. With traits such as cooperation, long-term thinking and flexibility, the “feminine” values have been increasingly in demand- and are being exhibited in forward thinking women AND men. The Athena Doctrine shares the inspiring and uplifting stories of these people who are displaying these characteristics to make a difference locally and globally.
One of my favorite stories is that of Eriko Yamaguchi. Bullied as a child, she was inspired to channel her interest in fashion to help people less fortunate. She moved to Dahka, Bangladesh, where she partnered with a local factory of all men who made sacks for grain and potatoes out of coarse jute fabric. Eriko taught the men how to make high quality handbags by nurturing their esteem through tactics like sharing profits and issuing ID cards. Today Yamaguchisan pays double the average wages in Dahka and has seven stores that sell luxury goods made in the most unlikely of places.
Eriko Yamaguchi and her handbags.
The most amazing part of The Athena Doctrine is that 100% of the profits are going to the UN Foundation’s Girl Up campaign. You can help raise awareness for this foundation by Tweeting this message. For each Tweet or RT a $1 donation will be made to the Girl Up Campaign. You can also share on Facebook or LinkedIn.